IMMERSE: Team KTRU

This week team KTRU immersed ourselves into our problem space and the user’s experience. As a team, we visited the KTRU station to tour the DJ room and the vinyl room. Our tour gave us an idea about how the vinyl’s are organised and the DJ’s access to the vinyl’s. In addition, we wanted to understand how DJ’s function as a part of KTRU, KTRU’s history and current organisation. As a team, we interviewed KTRU’s station manager and librarian, we learned KTRU’s history at Rice, and how KTRU was able to collect such a vast music library. Individually, team members interviewed DJ’s to learn about their Djing process and, how they choose the music they do. We asked the DJ’s the following questions:

  1. What formats do you mainly use while DJing at KTRU (CD, Vinyl, Tape, Digital)?
    1. What draws you into using that specific format?
    2. What prevents you from using other formats you don’t normally play?
  2. What compels you to play the music you normally do?
    1. Does familiarity with the artist/genre impact the music you play?
  3. How easy is it to find music that matches your tastes/interests?
  4. What steps do you take when finding a piece of music to play?
  5. What has your experience been going through KTRU’s training process?
  6. How important are the music reviews when selecting the music you play?

Our team asked the station librarian the following questions:

  1. How does KTRU sustain itself, both financially and reputation-wise?
  2. How does KTRU source its music?
  3. What formats of music are played in the station (everything that can be played)?
    1. What are the most popular formats that come into the station?
    2. What do you think makes KTRU vinyl collection in particular unique?
  4. What excites you about KTRU’s current music selection?
    1. What is a section that you really enjoy/think benefits KTRU a lot?
      1. Why is this section beneficial?
  5. What are some of the defining characteristics that make KTRU unique?
    1. What do you value most about KTRU current roster of DJs?
  6. What components are necessary for an ideal KTRU shift (general or speciality)?
    1. To what extent are the guidelines for what songs should be played followed
  7. What (if anything) do you wish current KTRU DJs could do differently when playing their sets?
  8. How good of a job does KTRU do during training to prepare their DJs to perform as best as they can?
    1. What is perhaps the highlight of KTRU training?
    2. What is something that perhaps would need to be changed?

Our interviews and secondary research have given us key insights to narrow our scope and find solutions that will work for our users in the reframe stage.

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