IMMERSE: Team Magpies & Peacocks

In the process of Immerse, we decided to forego the traditional user persona. Instead, we’ve generated a user journey map to highlight key moments throughout M&P’s standing donation intake system. Because this intake system is highly specific to the two users (our community partners at M&P), this user journey map provides perspective into the tendencies and decision-making processes of these two individuals, as opposed to those of a more generalized audience or demographic.   An example user scenario: Ahshia, one of the employees, has just returned to the warehouse after overseeing a pop-up event at an art gallery in Los … Continue reading IMMERSE: Team Magpies & Peacocks