Immerse: Team Baker Ripley

Our user persona is seniors living in Houston. Specifically, those who are interested in pursuing wellness of some sort whether that’s physical or mental. This user persona ties into our team’s main insights through our site visit of a Baker Ripley center. We found that most seniors in Houston were most engaged after noon, they found a mix of physical and social activities to be the most enticing, and they were encouraged with rewards for winning certain events. Many seniors had pets, with around 30% having dogs and would walk them. They liked gardening and had been requesting for Baker Ripley to install an outdoor garden for several years at this specific location. They really enjoyed the technology class and those that came to a certain event also tended to go to other events. Repeat users. We also found that transportation is a major barrier to Seniors attending Baker Ripley events and going to their centers. All of these were drawn from insightful conversations with Baker Ripley staff from a site visit last week.

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