This week, we reflected on the problem we are trying to solve for The Walk.  After visiting the event itself in person, there were a few things that jumped out at us.  However, we pushed ourselves to think even deeper about how we can best optimize The Walk’s community engagement.  After formulating and discussing many ideas, we organized them into subcategories, like outreach, stigmas, and digital presence.  After combining our ideas together, we were able to come to a group conclusion.  We refined our goal and decided that we would like to decipher how to best engage and grow both the volunteer and attendee populations of The Walk through increased digital presence and a rigorous outreach strategy.  We believe that this is testable through feedback by conscious customers and the number of attendees/volunteers The Walk is able to engage in the future.