In reframe, our team was able to cluster our broad and specific key insights generated from our conversations with seniors, Baker Ripley staff, our community partner, Angie White, and visits to the facilities. After going over our notes from these interviews, we determined that socialization and senior intrinsic motivation were two key reasons seniors want to attend health and wellness events. Our third key insight was transportation, which is one of the main barriers to attending a Baker Ripley event. These clustered insights formed the basis of our narrower how can we questions. 

Our goal is that as we continue to move forward our solutions are grounded in these insights.