This week, we delved into understanding the challenges that ADDA faces. Through user interviews and research, we discovered ADDA’s core problems from reaching users: limited resources and ineffective communication. To address these issues, we framed a how can we statement with a clear vision and goal to solve a user-focused problem. Our goal was to reorganize ADDA’s communication methods to ultimately foster greater user outreach, engagement, and participation. If these goals are not met, ADDA may continue struggling to retain and attract members. This could lead to decreased engagement in workshops and support groups, as well as a lack of growth in membership over time. Ultimately, our goals are insight-driven because they are directly informed by the key insights we gathered through our research on ADDA. For example, our goal to reorganize events and update digital communication channels addresses the insight that ADDA struggles with limited opportunities and outdated communication methods. Similarly, our goal to better connect with members in the Houston/South region stems from the insight that ADDA’s current outreach efforts may not effectively reach all segments of its target audience. By aligning our goals with these insights, we ensure that our actions are rooted in a deep understanding of ADDA’s challenges and opportunities, increasing the likelihood of meaningful impact and success.