Immerse: Team Baker Ripley
Our user persona is seniors living in Houston. Specifically, those who are interested in pursuing wellness of some sort whether that’s physical or mental. This user persona ties into our team’s main insights through our site visit of a Baker Ripley center. We found that most seniors in Houston were most engaged after noon, they found a mix of physical and social activities to be the most enticing, and they were encouraged with rewards for winning certain events. Many seniors had pets, with around 30% having dogs and would walk them. They liked gardening and had been requesting for Baker … Continue reading Immerse: Team Baker Ripley