Our research was collected from our interview with the Co director of Rice Mutual aid and external research on RMA. Our users are Rice University students who face emergency crises (e.g., medical or personal) on a case-by-case basis who rely on Rice Mutual Aid during these times.
Example of user scenario:
A Rice University student faces a sudden medical emergency. Needing immediate assistance but wishing to remain anonymous, they turned to Rice Mutual Aid (RMA). With a quick, anonymous request, they receive fast help without needing to go through a detailed explanation of their situation, thanks to RMA’s discreet support system.
RMA is known for its fast response to emergencies (even redirects to other resources if there’s lack of funds), doesn’t require a detailed application process, and communicates fund availability to users. The persona’s experience reflects RMA’s emphasis on quick, accessible, and transparent support for Rice University students facing emergencies.