Jill is a mother with a 8 year old daughter who was recently diagnosed with ADHD. Jill does not have ADHD so does not know much about it. She wants to learn more about it, so she searches for resources in her local area and comes across ADDA. However, it’s difficult for her to locate the relevant resources she needs to learn more about ADHD in children. 

This user persona ties into our main insight about users struggling to find relevant resources and how they won’t use resources that aren’t relevant to their lives. It also highlights the insight that users really like ADDA’s local, grassroots aspect. We gathered these insights from interviewing ADDA members and attending an ADDA support group session.