We kicked off the design process by examining the problem space in more detail: looking at subproblem spaces, establishing our assumptions, and identifying some questions to guide our further investigation in the coming weeks.
To begin, we split our problem of people not getting proper bicycle maintenance into two categories: people who know their bikes need maintenance and choose not to fix it, and those who are unaware their bike needs maintenance.
With these two different categories in mind, we asked a few questions:
How much skill does bike maintenance take?
How costly is consistent maintenance?
Are there existing solutions?
What kind of advertisement actually evokes behavioral shifts?
What are the most common problems with bicycles?
Going into the next stage of design, we want to use these questions as a framework to build our interviews so we can ask our users directly about their own experiences with their bikes.