Period: Reframe
The reframe step of the human-centered design process consists of highlighting measures of success, defining design goals, and narrowing our How Can We (HCW) statement. This design step is crucial to understanding exactly what we want to achieve from this project, ensuring all decisions we make are motivated by the valuable user insights collected. At the reframe OS, we focused on brainstorming various HCW statements driven from user insights identified below: 80% of our survey respondents menstruate monthly, and 67.2% can typically anticipate when their periods will start. 35.1% of respondents budget for purchasing menstrual products. “I would rather buy … Continue reading Period: Reframe