Arms Wide: Build/Test
This past week we flushed out and revised our three emails given last week’s feedback and tested them with Maheen. We made sure to balance anecdotes and conveying the ethos of Arms Wide. We also made sure to be purposeful with the language. For example, we used “we” instead of “Arms Wide” in the second and third emails to make the email feel more personal. Overall, we are confident in moving forward with our email content. We have received eight survey responses that Arms Wide had previously sent to parents who have completed the majority of the adoption process. … Continue reading Arms Wide: Build/Test