Week MSR: Team New Hope Housing

One major insight that we got from the audience’s feedback form is that our user research was well conducted and our user insights were well communicated. We also saw that our audience was compelled by our reframing of the design goals from one that tackles the physical advertisements themselves to one that tackles the way that residents and staff at New Hope Housing moving forward. We were proud of how our statistics from primary and secondary research were clearly conveyed to show why we decided to make the certain design choices that we did. We also received feedback that it would be helpful for us to quantify our short-term and long-term metrics. Although our team was initially hesitant to quantify measures of success because we were not sure how to justify our quantifications. Moving forward, we are planning to supplement our metrics and design choices with both quantitative and qualitative choices.

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